Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

DECEMBER 7, 2010

He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Convince & Convert

SEPTEMBER 14, 2010

He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience?

Social Media 123

Social Media Work Management Marketing Management Media 123

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Marketing has none. predictions. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. YouTube and Video Marketing Trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Full Circle Insights

NOVEMBER 25, 2020

Local Search Changed Consumer Search Behavior. Lane Rizzardini, owner of Marion Relationship Marketing , added the biggest trend in digital marketing this decade is the significant increase in local search and the changes in consumer search behavior as a result. Mobile Marketing Changed Buyer’s Journey.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52