2010 Banners Click Fraud Facebook 
Contently
APRIL 18, 2017
” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Is it a static banner ad? When Moat was founded in 2010, viewability was just starting to become a big issue. On Facebook and Instagram, it’s three seconds. But how does that work in digital? Get a clue.
Marketing Insider Group
JULY 21, 2015
A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
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