2010, Click Fraud and Facebook - B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. When Moat was founded in 2010, viewability was just starting to become a big issue. On Facebook and Instagram, it’s three seconds. Many platforms have adopted this definition for their advertising businesses. (It’s

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. That’s 1 trillion more than 2010. 04 percent click rate. Viewer fatigue: We have learned to ignore banners.

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B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Banners Have 99 Problems And A Click Ain’t One

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