Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Is it a static banner ad? Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. A full-page takeover?
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