Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. However, programmatic digital advertising has grown much beyond the 2010-era. So with that said, let’s jump in.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

SEPTEMBER 14, 2020

Adding one to your email sends is a sure-fire way to launch your metrics into the stratosphere: Improve email opens, click-throughs, and conversions. Igloo Software Boosted Email CTR 189% 8.4 Amnesty International Earned an 83% Click-Through Rate What is Video Email Marketing? Video in Email Marketing Examples 8.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 18, 2019

Video in email is one of the best ways to boost your marketing conversions. Videos belong in any email where you want to increase opens and conversions. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. For example: Email blasts.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100