DemandBase

MARCH 30, 2020

In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. By the early 2000’s we were moving into the ad network world, later that decade saw the dawn of real-time bidding and programmatic. So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. The Backstory.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convert

JANUARY 31, 2022

Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. Result: The blog headline style performed better with a 5.84% higher CTR and 2.57% higher open rate than the CTA-style version. Merry Christmas” resulted in a 2.57% higher CTR. Hypothesis: A different color scheme will have a significant effect on CTR.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

SEPTEMBER 14, 2020

Contents 1. Igloo Software Boosted Email CTR 189% 8.4 Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 18, 2019

Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. If you combine the personalization potential of one-to-one email with something like a bright banner ad or video, you’ve got the potential for serious engagement.”

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107