Underpin Your ABM Strategy With Account-based Advertising
DemandBase
MARCH 30, 2020
By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Optimizing to the wrong, usually short-term, KPIs like CTR. This quickly grew into broader buys on sites that catered to obvious themes and contexts.
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