Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50
Customer Experience Matrix
JULY 31, 2012
I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. The new report contains a rich trove of industry information.
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Customer Experience Matrix
MAY 21, 2012
This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera. See my review from February 2010 for a more detailed explanation. Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. SmartFocus – purchased by Emailvision in April 2011. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. Decision Software Inc.
Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting. So much for 2009.
Customer Experience Matrix
DECEMBER 22, 2010
Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.
Customer Experience Matrix
MARCH 8, 2011
Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need.
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