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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. Jigsaw- Data Cloud.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

This year’s MarketingSherpa B2B Marketing Summit was a great success. Review my landing pages to make sure they create the proper experience for those that find them, filled with content in the order that is right for them, and not filled with information about my company or product. Focus on the quality of my leads, not the quantity.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. That insight enables sales to act as experts in the product selection process instead of negotiators.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

The Salesforce.com product team was paying attention to that change. Chatter changes that by creating a story around your prospects, customers, competitors, content and products. Product management can pick up on trends as they develop, instead of playing catch-up to competitors. The Internet took 4 years.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

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5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Similar to other salesforce products, pricing is transparent and available online. Also similar to other salesforce products, users can get started for free.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.