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Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In action, and as we heard from many at the event, it involves marketing analytics to identify inefficiencies and continuously improve performance.

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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

The keynote at this year’s Dreamforce event was bigger and better than any before. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. 2010 product of the year from ReadWriteWeb and eWeek. It just ended minutes ago, and it was #awesome. Dell’s new Boomi acquision. And the big news?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Clear header with big title and date/time of the event.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. The vendors I chatted with at the event were talking more about thought leadership than their products.

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B2B Category Creators Episode 3 Transcript

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B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.