Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.
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