Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120