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The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Joe: I joined Eloqua in November – the same week my son was born, incidentally – in a PR and social media role. 

5 Ways You Should Be Using Marketing Automation

It's All About Revenue

by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What can marketing automation actually do for you as a businessperson, as a company? ways you should be using marketing automation. 1. Great.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

If someone provides very interesting comments, write back personally. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Naughty Vs. Nice In 2010 2. Offer a short video preview.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Thanks!

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

They need to be educated not only on the product, but also how it will improve their business and professional lives which will in turn positively impact their personal lives. Use personalized content in emails, such as names with the greeting and closure, or content based on product interests. Marketing automation is a must-have if this is to be done efficiently and effectively.

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7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? Time has become their most valuable personal and business asset.  Service is everything: Senior executives expect quality service in business and personally. Technology Naughty Vs. Nice In 2010 2.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

The more common approach, and one I personally recommend, is search engine optimization coupled with a well thought out keyword phrase campaign. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

personally follow these rules, and yes, at times I may even break them. ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Michael: Bringing a personal and relevant business intelligence experience directly to the end users is especially important for the marketing team for SAP Crystal solutions since our customers are individuals in SMEs.  Identify your thoughts and opinions as personal views and not representative of the company. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Or Does It? 5.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It? 5.

Marketing Automation: Why It’s Leading the Nurture Marketing Revolution

Fathom

Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Marketing Automation: The Early Years. What is marketing automation? Conclusion.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. With variable print publishing, the same level of personalization that goes in web based communications can now be in print. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. They work hard and in many cases use their laptops on public networks like airport terminals and coffee shops for a mix of business and personal reasons. Technology Naughty Vs. Nice In 2010 2.

The Risky Business of Exclusive Reselling

Acquiring Minds

Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Rob Brewster, SVP Business Development at Eloqua explained in a blog post  that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change.

What Really Matters in B2B Selling

delicious b2bmarketing

One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World (New Year Publishing, 2009) and chief technology officer for Eloqua, a marketing automation company. A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest?

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Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. Technology Naughty Vs. Nice In 2010 2.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt. Conversation.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

Like all relationships, personal and professional – you only get out of them what you put in. You can learn a lot about a person on Twitter before meeting them in real life. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Sign up.

Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.

B2Bbloggers

September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. We wouldn’t we care about what stage of the buying lifecyle a person was in. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Neither?

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. girlmeetsgeek : If companies do not have in-person, authentic networking down, that should be focus before social media.

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10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. 4.Forgetting to have FUN (and a personality ) FUN. Of course not.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

Rating : Personally unrated as I have never used it, but colleagues have found it to be very useful. 3.  Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. What’s yours? 1. 

Sites 20

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

Experimentation Is The New Best Practice

B2Bbloggers

The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Technology Naughty Vs. Nice In 2010 2.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Integration is on the way with other marketing automation and CRM systems. Here’s the story. True enough.

Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.

B2Bbloggers

Stick to that and cross-promote at other points in the funnel, such as: 2) Use auto-responders Automated emails that are triggered by an online action are great places to cross-promote. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Technology Naughty Vs. Nice In 2010 2.

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The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Year Of The Real-Time Enterprise November 12th, 2010 | By Jeremy Victor There have been a fair number of B2B marketing and sales trends that I have been tracking throughout 2010.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Are you in search of inspiration? Too confusing.

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Personal relationships are at the heart of business relationships. You share personal stories… that’s really a way to establish trust. It becomes a personal brand. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

The Big List of 2011 B2B Social Media and Marketing Predictions

Social Media B2B

As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. Marketing automation and content marketing will also be major factors in 2011. “B2B sales and marketing is fundamentally being shaped in 2011 by the Internet empowered buyer, increased skepticism, information overload and Frugalnomics, driving the need for key investments in content marketing, personalization, interactive tools and sales enablement.&#. Why 2011 will be the year of social-media convergence. by Paul Dunay.

LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

Do you maintain both a personal and company profile on LinkedIn? What automation tools do you recommend using with LinkedIn? Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Is it enough?

5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. Personalize the Email Heading. The heading or title. Stop with the Email.

Conduct a Content Audit For Your Content Marketing Strategy.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. 

Take Marketing Risks? Yes. But Without Assessing Them First? Never!

B2Bbloggers

May 5th, 2010 | By Steven Parker Whether we admit it or not, marketers today struggle with risk.  During his award-winning career, Parker has provided strategy and consulting to everyone from two-person start-ups to major industry leaders including Lotus, IBM, Digital, Xerox and BBN. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Never! Wrong.

6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Six Lead Management Tips Be extremely careful that your automated lead nurturing messages are for *someone* not *everyone* – (it’s not one size fits all – use your buyer personas and give your messages a personal tone). Mistakes like this are dead giveaways that a machine emailed your content and not a person. Technology Naughty Vs. Nice In 2010 2.

B2B 7

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. rather than marketing automation. LoopFuse knows that, of course.