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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. Marketers need to focus on & optimize their multi-channel attribution strategies. Some of the oldest millennials have now acquired the age of 37. for help with any queries.

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6 Key Pieces of Lead Intelligence

Hubspot

This way the sales rep can see what the lead was most interested in and of course the contact information for following up with that lead. Finding a lead's Twitter information can help your rep answer their questions through that channel. Campaign Details. Notification When Leads Revisit Your Site.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. Lead Nurturing. Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.)