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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What makes Kwanzoo special is it creates a sequence of Web pages that can be deployed as a single unit. The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. Users can also apply Kwanzoo tags to conversion pages to track results.