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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. which is not the ideal situation.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. I wasn’t the first person to suggest agile marketing, but I became one of its earliest champions, starting in March 2010 with a proposal for an agile marketing manifesto.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Build a website. Keep it updated.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Build a website. Keep it updated.

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