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Eloqua Experience 2010

LeadSloth

Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. The Eloqua API (application programming interface) has been available for a long time already, but there was no easy way for campaign managers to incorporate 3rd party applications in their marketing programs.

Eloqua 100
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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

Total revenues will easily exceed $200 million for 2010. There’s also a new API that lets external objects to display data from QlikView charts. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Features are stable.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter announces an API to help control, standardize and mainstream retweeting. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Microsoft now powers Yahoo!

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. A real-time API can integrate with other CRM and marketing automation systems.