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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. Total revenues will easily exceed $200 million for 2010.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. 40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. December 2009 Online Marketing News. technologies.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Last week’s post looked at newer marketing automation systems that focused on small businesses.