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Drip Campaigns: Tips From Marketing Automation Monday


Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. The company plans to extend its offerings later this year to include real-time treatment recommendations. Matching against six million companies rather than 100 million individuals speeds things up too.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API. CRM integration: Right On can synchronize data with and Microsoft CRM on a regular basis.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to, while HubSpot does not.

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Total revenues will easily exceed $200 million for 2010. There’s also a new API that lets external objects to display data from QlikView charts.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, integration, reporting and content management. External systems can also add names through the Marketing Studio API. Salespeole working with can see a list of their leads with priority ratings. You know who you are. Good stuff.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

40% of Marketers plan to increase their budgets in 2010. announces Chatter, social computing for enterprise companies. Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Study shares that 8% of US companies have fired an employee because of social media misuse. Twitter announces an API to help control, standardize and mainstream retweeting. Here is our 2009 year in review.