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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Total revenues will easily exceed $200 million for 2010. There’s also a new API that lets external objects to display data from QlikView charts.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. The company plans to extend its offerings later this year to include real-time treatment recommendations. Matching against six million companies rather than 100 million individuals speeds things up too.

API 39

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. The company is a particularly good fit for channel marketers who can benefit from its Reseller View system.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. External systems can also add names through the Marketing Studio API. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. You know who you are. Good stuff.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

But the company reached out to me recently and provided a clearer explanation. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Study shares that 8% of US companies have fired an employee because of social media misuse. Twitter announces an API to help control, standardize and mainstream retweeting. Here is our 2009 year in review.