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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. In PR, measurement has always been a finger in the wind exercise. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Marketing, author of PR 2.0:

Twitter 100
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. Find him on Twitter & LinkedIn. Mark Schaefer - Speaker, Business Consultant, Author.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Viral Heat data includes location, wherever available. That’s achievable for most small businesses. Raj [link] esta h.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

ENews Sign-Up. --> Magazine. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Marketing/Communications/PR. Browse Issues. Subscribe Now. Webinars Events.