Remove 2010 Remove Analytics Remove Eloqua Remove Lead Scoring Remove Marketo
article thumbnail

Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

article thumbnail

Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But if Salesforce.com likes what it sees, who knows where that will lead? intended to make money on its own) rather than strategic (i.e.,

article thumbnail

Marketing Automation for the Inbound Challenged-Part 3: Vendors I

MLT Creative

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. predictions.

article thumbnail

Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. There’s a lot of waste.”.