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The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars. predictions. and Web 3.0

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Lead Scoring Best Practices

Marketing Finger

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. What is lead scoring? marketing automation system.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. The late start has let it adopt a broader scope from the beginning, offering both lead scoring and new prospect identification. The approach also lets clients score anonymous leads if IP address or similar information can identify their company. Sounds pretty simple, eh?

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring.

Impressive Marketo User Summit

LeadSloth

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out.

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. A few excelled – Hubspot , Marketo , Eloqua , Kinaxis – to name a few.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading. Are you in search of inspiration? Too confusing.

The Economy is Terrible! Or is it?

Fearless Competitor

Marketo Closes Record Quarter – Adds More Than 170 Customers, Grows Revenue 140 Percent Year-Over-Year. ELOQUA NAMED AS FINALIST IN 2011 AMERICAN BUSINESS AWARDS. 2010 Proves to be Another Outstanding Year for Kinaxis. They all produce terrific content and nurture and score sales opportunities. They give only high quality, well-nurtured leads to sales. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. B2B Demand Generation | Does this make sense? Stocks Plunge on Fears of Global Turmoil. Or are they?

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. What do you think ? Very helpful article.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? fearlesscomp : IMHO Scoring is critical.

The Fearless Competitor introduces you to Marketing Automation service

Fearless Competitor

Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. date from the mid-2000s and were originally built to feed leads to Salesforce.com. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

Marketing Automation Acceleration service launched

Fearless Competitor

BETHPAGE, NY, June 10, 2010  /24-7PressRelease/ — Nearly seven out of 10 businesses say that “generating high quality leads&# is their top challenge, according to researcher MarketingSherpa. But marketing automation software customers are realizing that tools alone do not address the high-quality leads problem. About Find New Customers LLC.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions? Great question.

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5 Steps to Getting Started with Lead Nurturing

Client Bridge

But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Automate follow up - once you have created your content and determined the sequence of each step, automation can play a huge roll in a successful lead conversion campaign. Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. New leads.

4 BtoB Marketing Action Items for 2011

Fearless Competitor

This will provide a high level overview of business to business lead generation best practices in a simple, easy to comprehend format. Lead nurturing , lead scoring , Universal Lead Definition, etc. It’s like a well-organized library of education on business to business lead generation. Quality leads matter. Originally posted 12/30/2010).

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Marketing Automation Acceleration Package – our exciting new service

Fearless Competitor

Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com.  Is it working or is it merely collecting dust? But remarkable content and lead generation processes are fuel and a driver for that Ferrari. Universal lead definition – get everyone on the same page about what is and what is not – a lead.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

But if Salesforce.com likes what it sees, who knows where that will lead? See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation. intended to make money on its own) rather than strategic (i.e.,

Marketing Automation: Why It’s Leading the Nurture Marketing Revolution

Fathom

As for building relationships, capabilities such as behavioral tracking, segmentation, targeting, and lead scoring all allow marketers to send the right messages at the right time, putting the tool at the forefront of personalized marketing. The post Marketing Automation: Why It’s Leading the Nurture Marketing Revolution appeared first on Fathom. Read on to find out.

Marketing Automation for the Inbound Challenged-Part 3: Vendors I

B2B Ideas @ Work

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Everyone Wins But it also means something else.