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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I love the channel software landscape graphic below produced by Jay McBain of Forrester. At some level, all these different blossoming landscapes signal something remarkable: the explosion of software companies and broad interest in them in almost every profession, industry, and technology sector in the world.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing.

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Why People Buy Things Online [Data]

Hubspot

Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. 6) “ How Consumers Form Their Impressions of Companies ”. Key Findings.

Buy 28
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The State of the Blogosphere 2010

Online Marketing Institute

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

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Machine Learning and Personalization at Evergage

SWZD

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. How are Machine Learning and Personalization transforming Marketing? About Evergage.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Lucidchart is a diagramming application that helps teams to clarify complexity, align their insights, and build faster. With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.