Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree. Social media allows big companies to act small again.

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Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

NOVEMBER 16, 2009

In other words, motivate them to act on your offer now! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 You need to add a self-serving motive to complete the equation.

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Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.

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Social Media Webinar Metrics Media Marketing & Strategy 136