Webbiquity

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Steven Wright Guide to Content Marketing by Copyblogger.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Note: this post was originally published on the WebMarketCentral blog in January 2009. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. tools (delicious, Feedburner, LinkedIn et al.),

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The most popular type of content: white papers, read by 88% of buyers. On the other hand, though just 22% cite email as their largest web traffic generator, 25% say those visits convert at the highest rate. MarketingSherpa ).