Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JUNE 14, 2007

Blogs, podcasts, WOM, etc.) Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can’t do that with Hawking.”

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Top B2B marketing posts for 2009 (hint: social media) =-. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130