WriteSpark
FEBRUARY 18, 2009
Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Forrester Research: Download slides and listen to the webcast about this survey. February 18, 2009 in Social Media | Permalink.
WriteSpark
DECEMBER 8, 2009
Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.
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