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Customer Experience Matrix

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

JANUARY 15, 2010

That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results). The good folks at Autonomy apparently had similar thoughts. Both are useful additions to the vision.

Multivariate analysis 120
Multivariate analysis Enterprise Management Automation Work Management 120
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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

NOVEMBER 29, 2010

Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. These include fine-grained access permissions, split and multivariate testing, easy addition of new tables linked to contact records, and support for non-Roman languages such as Chinese.

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