Customer Experience Matrix

MARCH 16, 2012

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. Here’s a piece from 2009.) That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. These features let Right On support multi-step campaigns although complex designs would be a challenge.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40