Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

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Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. link] Whats Up Interactive Why You're the Key to Social Media Success [link] via @jaybaer [link] membershipjedi An old, wise CEO once shared his feeling regarding innovation: “pioneers bleed&#. It has to come from you.

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Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Today, that initial contact can be created over a few hours using social media.

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FAQ Top of Funnel Paid Search Agency Social Media 137

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. Any thoughts? Any thoughts? Great, great stuff.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). In short, we have to wait our turn. He says it’s like bending hyper time.

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Expion just compiled 8 case studies with one of our clients, Applebee's. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 8, 2010

March 2009. October 2009. I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose. Robert Scoble argued that email faced deletion at the hands of Web 2.0

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RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. Wisely improve the present, it is nike dunk low thine.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. The Science of Social Media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Should B2B brands be excited by the marketing opportunities the iPad presents? -

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. I think your breakdown of primary uses of social media is brilliant. Very clear and is easily presented to those not in-love in social media. You have to be your own case study.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

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