2009 Media Plans Outreach Social Networks 
Convince & Convert
SEPTEMBER 14, 2010
He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. population.
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Convince & Convert
SEPTEMBER 21, 2010
Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Everyone believes that good social media outreach will increase sales.
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). All rights reserved.
Convince & Convert
FEBRUARY 23, 2010
One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. All rights reserved.
Convince & Convert
AUGUST 10, 2010
JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently? All rights reserved.
Convince & Convert
APRIL 13, 2010
You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. Tons of applicability for social networking. In the same vain, there is no one magic approach that will work for everyone. link] jaybaer Brilliant!
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