measurement 
Customer Experience Matrix
JANUARY 5, 2010
Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). .
B2B Marketing Zone Posts
DECEMBER 9, 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.
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B2B Marketing Zone Posts
AUGUST 3, 2009
Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Buzz Marketing for Technology , July 27, 2009.
Customer Experience Matrix
JULY 8, 2009
Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. But Eloqua , Silverpop and Marketo remain industry leaders. You can see that post here. David) There are no huge surprises.
Customer Experience Matrix
APRIL 28, 2009
One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry.
Customer Experience Matrix
FEBRUARY 4, 2009
I did publish a real review in July 2009.] They focus on email nurturing campaigns and marketing measurement. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.
B2B Marketing Zone Posts
NOVEMBER 3, 2009
October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009.
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