Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. See also her recent blog post Five B2B Marketing Surprises From 2009. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Could Facebook become a Lead Nurturing platform? Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. I like numbers. But Facebook? April 12, 2010. April 30, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40