Biznology

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Six Tips to Keep in Mind for Your Coronavirus Crisis Plan

Biznology

We haven’t seen a pandemic since the avian flu in 2009. Meet regularly, and often, with your team (probably daily, at this point) to update each other and discuss the next day, week, month. Most or all of our leaders have not managed anything like this before. This is a new crisis.

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Influencers: the key to content marketing

Biznology

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across? Steve has been blogging and tweeting about his brand successfully since 2009.

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.

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How Technology Is Shaping the Future of Employee Communications

Biznology

Those that, for example, result in fewer total employees, more employees working more remotely or lead to more contract, or “Gig,” employees, will have profound implications on everything from the channels we choose, to the content we select and the emphasis we place on issues such as culture and values.

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Social media strategy leaders: Kerry Gallagher

Biznology

I graduated from college in 2009 and found myself in a tough economic environment. It took some time to figure out where my career path would lead. Our leadership understands the importance of our internal social team to take lead on strategy. My team leads Citizens’ social community management efforts.

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Managing in the New Normal

Biznology

And then too there were always forced cutbacks even to the schedule I may have wanted: sudden budget issues, or, more to the point today, the Swine Flu Pandemic of 2009-10 sometimes kept me grounded. Time, money, health, family – all these kept me from being in continual motion.

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Zucked: When Algorithms Replace Ethics

Biznology

It grew to be a source of insight and information for my most recent five books and it used to be an abundant source of new business leads. I am those who originally came to Facebook to share thoughts, ideas and pictures with friends. For over ten years, Facebook has provided me with abundant returns on my significant investments of time.

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