2009 Lead Management Lead Scoring Marketo 
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Their ranking is still very low, but has increased substantially.
Adobe Experience Cloud Blog
NOVEMBER 29, 2009
Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Collaborate with sales to define sales-ready leads.
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B2B Marketing Zone Posts
DECEMBER 7, 2009
Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.
Online Marketing Institute
JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Adobe Experience Cloud Blog
JUNE 15, 2009
Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Third, track the life of each lead to its conclusion and close the loop; so much could be learned if this actually occurred on a consistent basis. Sign up today!
Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. Statistics include: • 16.5% But lots of people do anyway.
Adobe Experience Cloud Blog
JUNE 9, 2010
Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. It discusses how Marketo leverages its own Sales 2.0 tools and techniques to achieve success.
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