Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Including images in an email is actually a good idea depending on the email and the target audience. In 2009, you need to ensure that emails are highly personalized. This information should have been near the top. It still gets worse!

Email Marketing 100

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Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it.

Trigger Marketing 100

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Consider building up a profile of the lead over time.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100