ViewPoint

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

JANUARY 15, 2013

Large call center and security software company—since 2009. I hope this helps you select a true partner as this will be an important element of future success—perhaps more important than any other decision you might make. D&B —since 2003. Large medical device manufacturer—since 2005.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

ViewPoint

SEPTEMBER 27, 2012

There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. He adds that ultimately marketing’s increased role can help lower the cost of sales. There is greater alignment of those goals and metrics.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation.

Demand 120

Demand Process Work Management Marketing Management 120