Remove funnel

Anything Goes Marketing

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. How Email Contributes Further Down the Sales/Marketing Funnel. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

How are the best in class companies still reaching their 2009 targets? I would also recommend sales and marketing have joint goals, clear definitions of each stage of the lead management funnel (which are approved at the highest levels), and metrics that support those definitions. Come Together.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Recycle: By recycling leads that are in your sales and marketing funnel you will get the most out of your marketing investments. MAXIMIZE YOUR ENTIRE COMPANY IN YOUR MARKETING EFFORTS.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. . sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.