2009 Forrester Media Plans Personalization 
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Influence: This is a measure of the likelihood of a person recommending your company or brand. The trick is to learn how to use all its power. Bigger the number, the better is your name recognition.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. population.
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Convince & Convert
FEBRUARY 10, 2010
They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?
Convince & Convert
SEPTEMBER 21, 2010
How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve played with social media at a personal level and now it’s time to take it up a notch. link to post].
Convince & Convert
FEBRUARY 23, 2010
I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. Man, you are good, my friend. I'd love your thoughts. All rights reserved.
Convince & Convert
MAY 5, 2010
Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa. All rights reserved.
Convince & Convert
SEPTEMBER 20, 2010
Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.
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