The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 17, 2009

So here at Marketo we did a quick list, of our views and misses and targets and hits. For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat. Drip campaigns in 2009 were all the rage, but in 2010 lead lifecycle management will make you a sage.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

Conversica

NOVEMBER 11, 2019

Conversica was nationally ranked 421 on the prestigious list, based on the percentage of revenue increase over the last three years (2015-2018). Conversica was previously listed on Deloitte’s Technology Fast 500 in 2018 ranking 484 with 152% growth. Conversica was named Marketo Technology Partner of the Year 2019.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 24, 2013

Al Pacino’s face was on the original Facebook homepage, back when it was known as The Facebook. The original name of Twitter was actually Twttr. A few months before Twitter launched, the founders decided to change the name and rebrand (source: bitrebels.com). Google’s first ever tweet was sent in 2009. Tweet This].

Internet Marketing 48

Internet Marketing Lead Scoring Lead Ranking Blast Campaigns 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). But there are also residual values to consider. In B2B, it’s not about shock value or hilarity (although humor can help), it’s about connecting with the right people with valuable content that motivates them to take action.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100