3 Strategies for Creating an Integrated Video Campaign
Adobe Experience Cloud Blog
SEPTEMBER 11, 2018
If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Today, TV is demanding more and providing less.
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