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| | CUSTOMER EXPERIENCE MATRIX
MAY 27, 2009 [2009, Eloqua] New White Paper and Eloqua Prospect Profiler
Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well.
| | IT'S ALL ABOUT REVENUE
MAY 25, 2011 [2009, Eloqua] 7 Misconceptions About the New EU Privacy Regulations
The directive was actually passed in 2009. Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. This came out of nowhere!
MAY 25, 2011 | IT'S ALL ABOUT REVENUE
[2009, Eloqua] 7 Misconceptions About the New EU Privacy Regulations
FEBRUARY 16, 2011 | THE EFFECTIVE MARKETER
[2009, Eloqua] Marketing Automation Catching On Fire
NOVEMBER 4, 2010 | DELICIOUS B2BMARKETING
[2009, Eloqua] 2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[2009, Eloqua] B2B Marketing Mix: Will Online, Social Tactics Lead?
OCTOBER 13, 2010 | TOM PISELLO
[2009, Eloqua] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
JANUARY 31, 2010 | CUSTOMER EXPERIENCE MATRIX
[2009, Eloqua] Aprimo Marketing Studio Supports Sophisticated Business Marketers
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Eloqua] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
| | DIGITAL BODY LANGUAGE
NOVEMBER 26, 2009 [2009, Eloqua] The Longevity of Fun in B2B Social Media
Fun content has a habit of being discovered, and rediscovered many times, and each time can lead to another Tweet, another Facebook post, or another share, continuing the cycle. The campaign was launched over a year ago, and you can see a spike in leads driven by a promotion of it that we did in January. However, the one factor of fun content that is often overlooked is its longevity.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Eloqua] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Eloqua] Numeric Scoring: The Key To Lead Management Success
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. The few marketers who end the arguing figure out early that quantifying lead quality is essential. " --"What leads?
LEADSLOTH | TUESDAY, JUNE 23, 2009 [2009, Eloqua] Inbound Marketing & Marketing Automation
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), What Does it Do for You? MORE >>
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 20, 2009 [2009, Eloqua] Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. In other marketing automation segments, including MCIF systems and campaign management for consumer marketers, the ability to provide such services was the single most important difference between winners and losers. Well, I wouldn’t ask the question if I weren’t leading up to something. Lead scoring formulas are essentially rules as well. This brings us back to features. MORE >>
LEADSLOTH | WEDNESDAY, APRIL 29, 2009 [2009, Eloqua] Top-10 Demand Generation Vendor Blogs
Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop Marketbright blog. MORE >>
ACQUIRING MINDS | WEDNESDAY, JUNE 24, 2009 [2009, Eloqua] Having a blast with B2B email?
Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. The broad market acceptance of lead management and sales enablement applications is paving the way for the widespread use of 1to1 Sales emails and Trigger emails for lead generation, lead nurture and conversion. Upshot: Marketers and sales reps now have robust email marketing tools available for lead generation. Image copyright - Fox Media. When you think email, do you think email blasts? MORE >>
B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007 [2009, Eloqua] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MORE >>
- [2009, Eloqua] Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- [2009, Eloqua] Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- [2009, Eloqua] Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- [2009, Eloqua] B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, MARCH 8, 2006
- [2009, Eloqua] 2 Mistakes that Cause Content Syndication to Fail DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
- [2009, Eloqua] B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [2009, Eloqua] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers TOM PISELLO | WEDNESDAY, OCTOBER 13, 2010