New White Paper and Eloqua Prospect Profiler
Customer Experience Matrix
MAY 27, 2009
Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
The Longevity of Fun in B2B Social Media
Digital Body Language
NOVEMBER 26, 2009
Fun content has a habit of being discovered, and rediscovered many times, and each time can lead to another Tweet, another Facebook post, or another share, continuing the cycle. The campaign was launched over a year ago, and you can see a spike in leads driven by a promotion of it that we did in January. However, the one factor of fun content that is often overlooked is its longevity.
7 Misconceptions About the New EU Privacy Regulations
It's All About Revenue
MAY 25, 2011
The directive was actually passed in 2009. Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. This came out of nowhere!
Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
Customer Experience Matrix
MAY 20, 2009
haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. In other marketing automation segments, including MCIF systems and campaign management for consumer marketers, the ability to provide such services was the single most important difference between winners and losers. Well, I wouldn’t ask the question if I weren’t leading up to something. Lead scoring formulas are essentially rules as well. This brings us back to features.
Top-10 Demand Generation Vendor Blogs
APRIL 29, 2009
Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop Marketbright blog.
Having a blast with B2B email?
JUNE 24, 2009
Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. The broad market acceptance of lead management and sales enablement applications is paving the way for the widespread use of 1to1 Sales emails and Trigger emails for lead generation, lead nurture and conversion. Upshot: Marketers and sales reps now have robust email marketing tools available for lead generation. Image copyright - Fox Media. When you think email, do you think email blasts?
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog
APRIL 18, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! recent exchange he had with Brian Carroll on his B2B Lead Gene. What do you think?
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. What do you think
Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Therefore, their lead generation and nurturing programs often focus only on email and web channels.
Aprimo Marketing Studio Supports Sophisticated Business Marketers
Customer Experience Matrix
JANUARY 31, 2010
For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. You know who you are.
B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
B2B Lead Generation Blog
MARCH 8, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Register for this webcast registration is closed.
2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 4, 2010
However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We had real problems with lead quality.” “We couldn’t reach half the contacts.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. As already stated, the lead may already be as much as a week old. 2.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey.
Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
OCTOBER 13, 2010
Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.