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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.

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PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

Dave talks about the cost savings and efficiencies to be gained from marketing’s more active role: “It’s crazy for a sales rep to spend time nurturing and keeping in touch with 25, 50, 75, or 100 people when marketing can do that much more efficiently. That’s probably not always the most efficient way to go about doing things.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

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Is Your Twitter Addiction Paying Off

Convince & Convert

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

App stores make it exponentially more efficient to monetize apps. *Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] blur Marketing Social Media and Email – More Alike than Different [link] [link] Pia Simeoni Social Media and Email – More Alike than Different [link] [link] DJ Waldow Jay: Thanks for continuing to be not blog about email marketing, but also to be an advocate. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. All rights reserved.