ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have. Aberdeen, 2009. So, you decide.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

JANUARY 10, 2011

In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. It helps to think of marketing automation as a set of technologies that enables lead management. What do you see are the differences in the two?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. But they do so with little to no understanding of how the campaigns are helping to drive engagement with their buyers. Every New Year gives us an opportunity to set priorities and reset our focus.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100