PowerViews with Dave Munn: The Transformed Marketing Organization
ViewPoint
SEPTEMBER 27, 2012
There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. He adds that ultimately marketing’s increased role can help lower the cost of sales. ITSMA on Twitter: @ITSMA_B2B. Stay Tuned.
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