Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Trust me when it comes to tools if your team is not co-creating and collaborating good luck getting at what you put into it.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Thanks, I needed it today. Thanks, I needed it today.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Matt: That’s an expensive email tool.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114