2009 Classified Ads Database Marketing Tools 
Customer Experience Matrix
JULY 28, 2009
But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools. This is unusual among consumer marketing automation vendors. Entiera Insight includes modules for campaign management, predictive modeling, marketing planning, reporting, and database management.
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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