ViewPoint
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.
Onalytica B2B
JANUARY 8, 2019
As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.
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Convince & Convert
SEPTEMBER 11, 2011
The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.
Customer Experience Matrix
JANUARY 31, 2010
Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.
Online Marketing Institute
JULY 31, 2009
Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. I have checked out Hubspot and LeadLander. Have you shopped Visitor Track yet?
Directive Agency
MARCH 27, 2017
UnMarketing: Stop Marketing. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. The Fundamentals of Business to Business Sales and Marketing by John M. Start Engaging. by Scott Stratten.
Convince & Convert
SEPTEMBER 14, 2010
August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com
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