Industrial Marketing Today

JUNE 24, 2010

This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature? The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

MAY 4, 2011

Facebook's dominance makes it clear that an impression isn't the metric online advertisers need to be concerned with. Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. 27 in 2009 to $.49

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Cost Per Click Facebook Paid Search Agency CPC 28

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

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Social Media Work Management Marketing Management Media 123

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

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Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010. Blog as hub, site as spoke , June 23, 2009. June 8, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%.

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Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. In a study of 231 (likely a bit more social media-savvy than average) companies, 88% planned to maintain or increase inbound marketing busgets in 2010. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

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Paid Content Social Media Stats Paid Search Agency 100