2009 CPC CTR Impressions 
Digilant
OCTOBER 4, 2023
Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. The highest bid wins the impression.
Digilant
JANUARY 12, 2021
Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . The highest bid wins the impression.
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Hubspot
AUGUST 19, 2013
In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. What I found is that average impression-weighted Quality Scores have fallen in the past four years. In 2009, a Quality Score of 7 (out of 10) was average. How much lower? Let’s take a look.
Hubspot
MAY 4, 2011
Clicks, Not Impressions. Facebook's dominance makes it clear that an impression isn't the metric online advertisers need to be concerned with. Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline.
ClearVoice
MARCH 7, 2020
Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Notable Mention: The rate is the total number of clicks divided by the number of times it was shown (impressions) and then converted into a percentage. . Consider this score Facebook’s grade for your content.
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